our story
About YEDRICK
YEDRICK Is a ready-to-wear women’s label established in 2019 by creative director Yewande Victoria Aghwana. This premium lifestyle brand celebrates individuality and heritage, blending timeless elegance with a contemporary twist. YEDRICK is known for its unique combination of classic style and innovative, witty, and humorous touches.
Drawing inspiration from the vast and diverse cultures, arts, and heritage, YEDRICK weaves compelling narratives into each collection. The label’s first full home-based collection in 2019 marked a new era of fabric combinations and interpretations, setting the stage for its distinctive style
YEDRICK stands out for its refreshing celebration of ubiquitous prints, merging innovative techniques with traditional artisanal craftsmanship to create new luxury. The brand’s attention to detail is evident in its intricate fabric treatments, design rendering, garment construction, and waste management practices.
This multi-award-winning brand doesn’t follow trends; instead, it boldly reimagines the familiar and unexpected, adding whimsical exclamations to each piece. YEDRICK continues to redefine contemporary classics with its unique approach, making it the toast of modern fashion.